The Obama Administration's promise to increase citizen participation in government using Web 2.0 technologies is already raising questions; current federal policies may need to change in order to take full advantage of such technologies. Challenges to successful use of these technologies will, no doubt, come from a variety of places: legal, policy, security and privacy. Ingrained institutional resistance is also a potential roadblock to innovative use of new technologies.
As a quasi-governmental entity, President-elect Obama's Change.gov
team has some space to try new ideas and techniques, and yes, use persistent cookies; however, the continued use of these tracking techniques after Obama is sworn will require a policy change or direct approval from the President himself. This will have to happen even if users give their permission, with complicit understanding, to being tracked through use of an ID number.