In the last six months, two of the most popular social networking platforms -Facebook and Twitter - announced policy changes, only to be forced to do an about-face less than 24 hours later due to an overwhelming backlash from users unhappy with the "behind closed doors" style of policy changes.
In February, Facebook attempted to change its terms of service overnight without broadly notifying users.Â A blog post on The Consumerist
drew attention to the changes and urged account users to express their disappointment in the lack of disclosure and transparency demonstrated by the social network in crafting and ultimately implementing these major privacy changes.Â User frustration spread in the form of Twitter hashtags like #TOS, blog posts, and, ironically, Facebook groups where users voiced their opinion and held the company accountable.Â Within 72 hours of this backlash, Facebook had made a statement saying they would revert to the old terms of service and announced they would solicit public comments and third party opinions in crafting a new Terms of Service.Â They even allowed users to vote on which set of policies would be enacted; those crafted by Facebook alone or those that included third-party opinion.
Twitter dealt with a similar situation yesterday when a "tweak" to its @replyname policy was made which many advanced users argued drastically limited their ability to network and meet new people with shared interests.Â Immediately, users began a barrage of "tweets" voicing objections by using the hashtag #fixreplies
until Twitter management reversed itself and Read more »