I attended Smackdown: Consumer Privacy vs. Advertiser Revenue and was expecting to hear good discussion about how advertising and targeting firms are battling with privacy groups to meet the needs of the consumer. I was a little disappointed in how little representation from the privacy end there was in the room. The panel opened with moderator Alan Chapell from BlueKai asking whom in the room represented the business side of consumer data and who was from the advocacy end. I was one of three people representing the advocacy end.
The talk began with defining what data they were talking about as panelists tiptoed around exactly what data is being taken by marketers and commented that nothing used is personally identifiable and is used to tailor a better online experience; however, the panel didn’t really discuss one of the most important questions of user data being used for marketing - how long this data is kept and stored?
Discussion from the panelists turned to how advertisers can adapt their industry practices and data practices in the changing legislative environment. The FTC’s public roundtables, in which CDT participated
, were discussed as was legislation in Congress being proposed by Rep.
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