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    Online Profiling
    With growing frequency, information about how you use the Web -- the sites you visit, search terms and other queries you make, online purchases, "click through" responses to advertisements -- is being captured by advertising networks or "profiling companies." With the permission of the Web site, but not your permission, these companies place a tag on your computer. This tag -- or identifier -- is then used to track your movements as you surf the Web. In addition to long lists of collected information, a profile may contain "inferential" or "psychographic" data -- information that the company infers about you based on your surfing habits. From this amassed data, elaborate inferences may be drawn, including your interests, habits, associations, and other traits.

    The practices of these companies were the subject of a public workshop sponsored by the Federal Trade Commission on November 8, 1999. The principal business of online profiling companies is "delivering targeted advertising that can be tailored to consumers' declared or predicted characteristics or preferences."

    More information can be found in CDT's Online Tracking FAQ. You can also choose to opt-out of many online profiling company at CDT's Operation Opt-Out web site.


    Online Profiling - DoubleClick

    Federal Trade Commission closes its investigation of DoubleClick -- The FTC's Bureau of Consumer Protection announced on January 22 that they were closing their investigation of DoubleClick's collection and distribution of personally identifiable information (PII) and if DoubleClick engaged in unfair or deceptive acts or practices. The FTC staff concluded that "DoubleClick never used or disclosed consumers' PII for purposes other than those disclosed in its privacy policy." January 26, 2001


    DoubleClick Puts Hold on Tying Personal Info to Online Habits -- The Internet advertiser DoubleClick announced on March 2 that it will not move forward on its plans to tie personally identifiable information to Internet users' online surfing habits until government and industry have reached a consensus on privacy rules for the Internet. The move came after CDT and other privacy advocates filed a Statement of Additional Facts and Grounds for Relief with the Federal Trade Commission noting that sensitive information including video titles, salaries, and search terms are being passed to DoubleClick. March 2, 2000

     
    CDT Files New Facts for FTC's DoubleClick Inquiry-- CDT and other privacy advocates filed a Statement of Additional Facts and Grounds for Relief with the Federal Trade Commission noting that sensitive information including video titles, salaries, and search terms are being passed to DoubleClick. The filing asks the FTC to bar DoubleClick and other businesses from tying individuals' names and addresses to information collected online. February 29, 2000
     
    Speak Out on DoubleClick-- Internet users who care about their privacy can take action against the DoubleClick double-cross, reassert control over their data, and in the process send a message through the marketplace that anti-privacy business practices don't pay. DoubleClick has begun to link up online surfing habits and purchases with offline names, addresses and other identifying information, putting in place the last piece of a comprehensive Internet tracking system. At CDT 's new Action, users can also opt-out of the DoubleClick cookie system. February 1, 2000

    DoubleClick News Stories




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