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How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk

November 16, 2009
Originally appeared as How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk in Fast Company
Filed under Consumer Privacy

It's only logical that marketers would be looking for value in that information. The question is: does the consumer have some awareness and control about what's being collected?

Jim Dempsey - Vice President for Public Policy, CDT

Rapleaf is one of a multitude of innovative start-ups currently driving the burgeoning social media monitoring (SMM) space. Going by names like Trendrr, Trackur, and Sentiment Metrics, SMM firms use sophisticated algorithms to collect and analyze the vast amount of personal data consumers leave in their online wake. Post a comment about a book on Amazon? Review a restaurant on Yelp? Rapleaf's computers analyze your words and file them away in your "social graph."

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