Behavioral Advertising
Behavioral advertising involves the compilation of detailed information about an Internet user’s online activities. That data, when collected, can be turned into detailed consumer profiles including articles read, web sites visited, and items purchased. These profiles are then used to determine which advertisements should show up on each consumer’s Web browser. In efforts to obtain more complete consumer profiles, some ad networks are now contracting with ISPs to buy the full web streams of the ISP's subscribers. The data collection, storage, and use practices of ad networks and ISPs pose risks to consumer privacy.
Follow the latest CDT news with Press Releases, Events, and where we've been featured around the Internet.
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Improve Your Family’s Online Privacy With Plugins Commentary: In our guest posts here on Geekdad, we at CDT talk a lot about how Internet users need stronger... |
1/18/2010 | |
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Self-regulatory Efforts of Online Advertising Industry Insufficient to Protect Consumers Press Release: FOR IMMEDIATE RELEASE December 7, 2009 Self-regulatory Efforts of Online Advertising Industry... |
12/7/2009 | |
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The First E-Mail Address: Raising an Internet-Savvy Child Commentary: When I was growing up, getting a phone in your room (or even your own line!), if you were fortunate... |
10/27/2009 | |
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FTC Issues Behavioral Advertising Guidelines Statement: The Federal Trade Commission today issued a report outlining self-regulatory guidelines for the... |
2/12/2009 | |
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New Tool Will Help Online Advertisers Develop Stronger Privacy Practices Press Release: WASHINGTON -- The Center for Democracy & Technology today unveiled a new assessment tool to... |
1/28/2009 |
Policy Posts deliver in-depth analysis of current issues affecting the Internet. These documents are a leading resource for policy makers, the press, industry representatives, students, and others interested in legal and policy issues affecting the Internet.
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| Online Behavioral Advertising: Industry’s Current Self-Regulatory Framework Is Necessary, But Still Insufficient On Its Own To Protect Consumers | 1) CDT Releases Online Behavioral Advertising Report 2) Scope... | 12/9/2009 | |
| Refocusing the FTC’s Role in Privacy Protection | 1) 1) CDT Submits Comments in regards to the FTC Consumer Privacy Roundtable 2) The Significance of... | 11/10/2009 | |
| A Primer on Behavioral Advertising | In recent years and at an accelerating pace, technology and market forces have been fundamentally... | 7/31/2008 | |
| Privacy Initiatives Key to Addressing Behavioral Targeting Concerns | In response to mounting concerns relating to Internet privacy and "behavioral targeting"... | 8/8/2007 | |
| Fight Against Spyware Progressing, but Challenges Remain | For those engaged in the ongoing fight against spyware and nuisance adware, the last few months... | 8/16/2006 |
Find all our latest testimony, papers, and other reports here.
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Online Behavioral Advertising Comparison Charts Report: These comparison charts are designed to accompany CDTʼs online behavioral advertising report. |
12/7/2009 | ||
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Online Behavioral Advertising: Industry's Current Self-regulatory Framework is Necessary, But Still Insufficient On Its Own to Protect Consumers Report: This report analyzes the current behavioral advertising frameworks of the Federal Trade Commission... |
12/7/2009 | ||
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What Your Broadband Provider Knows About Your Web Use: Deep Packet Inspection and Communications Laws and Policies Testimony: Testimony of Alissa Cooper before the House Committee on Energy and Commerce on "What Your... |
Alissa Cooper | 7/17/2008 | |
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Testimony of Leslie Harris Testimony: Testimony of Leslie Harris before the Senate Commerce, Science & Transportation Committee on... |
Leslie Harris | 7/9/2008 |