Many Advertisers Use Nuisance Adware Knowingly - Study - More than half of the pop-up ads served by nuisance "adware" programs are placed knowingly by advertisers, CDT found in a new study released today. Although many ads purchased by major national companies pass through complex networks of affiliates before being displayed by nuisance adware distributors, 55 percent of the ads served by those distributors are placed directly by the companies being advertised, according to "Following the Money II: The Role of Intermediaries in Adware Advertising." The study builds on the findings of Following the Money I, which untangled the complicated web of affiliate relationships common to nuisance adware models. August 09, 2006
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